Track your donations made on your site through Google Analytics Enhanced E-commerce.

Overview

The GiveWP Google Analytics Donation Tracking add-on allows you to seamlessly collect e-commerce data related to donations on your GiveWP-powered donation website. This data can then be used to track donation performance, identify conversion paths, and make informed decisions about your fundraising efforts.

Features

• Track donation amount, currency, and quantity
• Track traffic sources, most popular donation forms, and the number of visits made before a donor gave
• Track donation status (pending, complete, refunded, etc.)
• Track donor information (name, email address, etc.)
• View donation data in Google Analytics reports, such as E-commerce Overview, Product Performance, and Shopping Behavior

Benefits

• Gain a deeper understanding of your donors and their behavior
• Identify the most effective fundraising channels and strategies
• Optimize your donation forms and checkout process
• Make informed decisions about your fundraising campaigns

Requirements

• GiveWP installed and activated on your site
• A plan that includes the Google Analytics add-on for GiveWP
• An account already set up with Google Analytics
• Google Analytics already connected to your site

How it works

The GiveWP Google Analytics Donation Tracking add-on works by adding a small script to your donation confirmation page. This script sends donation data to Google Analytics, where it is tracked as e-commerce transactions.

To get started, simply install and activate the add-on. Then, in Google Analytics, enable Enhanced E-commerce tracking. Once you have done this, you will be able to start viewing donation data in your Google Analytics reports.

GPL License

The GiveWP Google Analytics Donation Tracking add-on is licensed under the GPLv3 license. This means that you are free to use, modify, and redistribute the plugin without restriction.

Get started today!

If you are using GiveWP to accept donations on your website, then the GiveWP Google Analytics Donation Tracking add-on is a must-have. It is a powerful tool that can help you to track your donation performance, identify conversion paths, and make informed decisions about your fundraising efforts.

Download the add-on today and start tracking your donations .